👩💼
Debt-Burdened Debbie
Marketing Manager
Drowning in $68k of student debt, trying to build a life anyway.
Starting Out5 episodes
Personas
Real Life, Modeled
15 people navigating real financial decisions — career breaks, windfalls, divorces, early retirement, and everything in between. Follow someone whose situation looks like yours. See how the numbers actually play out.
👨💻
RSU Andy
Senior Software Engineer
Tech lead with $340k in unvested RSUs and no plan for them.
Building Wealth5 episodes
👩👧
Single-Income Sarah
UX Designer (on leave)
New mom. One income. Trying to figure out if the numbers work.
Family & Lifestyle3 episodes
🧘
Sabbatical Sam
Product Director
Burned out. Wants 6 months off. Terrified of the financial fallout.
Building Wealth4 episodes
👨🏫
Late-Starter Larry
High School History Teacher
52, $38k in retirement savings, and finally paying attention.
Catching Up2 episodes
💼
Windfall Will
Regional Sales Director
Just inherited $180k. Has no idea what to do with it.
Building Wealth2 episodes
🏠
Down-Payment Dana
Data Analyst
Saving for a house in the most expensive city she could have chosen.
Starting Out2 episodes
🔥
FIRE-Chasing Fiona
UX Research Lead
On track for FIRE at 42. Or so she thinks.
Building Wealth2 episodes
⚖️
Divorcing Dana
Marketing Director (returning to workforce)
Splitting assets, rebuilding solo. The math is harder than the marriage was.
Rebuilding2 episodes
🚀
Founder Fiona
Co-Founder & CTO
$500k in startup equity. Zero liquidity. One big question: when does this become real money?
Building Wealth2 episodes
🏡
Empty-Nester Eric
VP of Operations
Kids are gone. House is paid off. Now what?
Pre-Retirement2 episodes
💻
Freelance Fran
Independent UX Consultant
Good months, bad months, and no idea how much to save for taxes.
Building Wealth2 episodes
👫
Dual-Income Dan & Dana
VP Finance & Senior Product Manager
Two high incomes, two 401(k)s, two opinions on money. Zero coordination.
Peak Earnings2 episodes
🛡️
Cautious Carla
Hospital Administrator
$800k saved. 60% in cash. Terrified of the market — and of outliving her money.
Pre-Retirement2 episodes
🔒
High-Conflict Henry
Senior Executive
Good income. Hidden account. A marriage held together by avoidance.
Mid-Life2 episodes