Comparison
Worthune vs Conquest Planning
Conquest Planning and Worthune are the closest pair in this estate: both are planning engines designed to sit under a firm's own brand, and both connect to AI assistants over MCP. Conquest Planning is sold to large institutions on custom quotes, with an MCP server for eligible firms after an agreement. Worthune publishes its price and its API documentation, and a free sandbox key opens the engine, stored households, and the MCP tools the same day. The split is enterprise rollout against self-serve evaluation.
Every claim below about Conquest Planning carries the page it was read from and the date. Oldest check on this page: .
Worthune
Unified household management, a whole-household planning engine, and verified financial models, delivered as a REST API, an MCP server, SDKs, and embeds that customers ship under their own brand. Every model has a published spec and returns a per-run audit record.
Wealth-management firms and the platforms that serve them, and developers at fintech, wealthtech, banking, and AI companies.
Conquest Planning
A financial advice engine, Strategic Advice Manager, described as built headless so it drops into a firm's own stack and brand, with an app, an open API, and an MCP server.
Enterprise wealth firms — banks, broker-dealers, credit unions, insurers — with an offering for independent advisors in rollout.
Side by side
Sourced facts only. Where a cell says a vendor does not publish something, that means we looked at the page named in the sources below on the date shown and it was not there — not that the answer is no.
| Worthune | Conquest Planning | |
|---|---|---|
| How it is delivered | REST API, MCP server, and a one-script-tag embed | A headless engine “built headless from day one” to drop into a firm's stack and brand, alongside the Conquest app |
| Programmatic API | Yes — REST and MCP, no key required for the three sample models | Described as a two-way, open API; no public developer documentation was linked |
| MCP server for AI assistants | Yes — a remote MCP server; three models keyless, household and Lodestar tools with a key, including a free sandbox key | Yes — for eligible firms, after a setup and agreement with the Conquest team |
| Client-facing portal or app | No app of our own; household embeds and a white-label reference build ship under the customer's brand, with attribution removal on Growth | Client-facing self-directed planning in the firm's colors and fonts |
| Pricing model | Subscription; three models free with attribution, no per-run metering | Custom enterprise quotes, “scoped to your firm, not per seat” |
| Entry price | Free for three models; $495/month for the full catalog | Not stated publicly; enterprises request a quote, firms over ten advisors a demo, and independent advisors join a waitlist |
| Free tier or trial | Three models, no signup and no key, attribution required | A 14-day free trial announced for independent advisors, offered through a waitlist rather than open sign-up |
| Track record, as published | A new company with a small team and no published customer list | The homepage lists large institutions including BNY, RBC, Fidelity, Morgan Stanley, and Raymond James |
Where Conquest Planning is stronger
Proven at the largest institutions
Conquest Planning lists some of the biggest names in wealth management on its homepage (see the track-record row), and its enterprise plans come with guided implementation and dedicated support. A bank or broker-dealer that needs a vendor with that enterprise record, and a team to implement alongside its own, is buying something we cannot offer yet.
When Worthune is the wrong choice
If you need an enterprise vendor with an institutional track record
Worthune is a new company with no published customer list. A large institution whose procurement requires references at comparable scale should choose a vendor that can provide them, and Conquest Planning can point to several. We are the better fit for teams that want to evaluate and build before any contract.
Our case
Where we think the difference actually matters
This section is our opinion rather than sourced fact, and it is marked that way on purpose — the table above is what a source URL can settle, and this is what it cannot.
Evaluate before you negotiate
Public API reference and OpenAPI document, public MCP tools, SDKs, and a free sandbox key by email. Engineering can have a working integration before procurement starts.
A price anyone can read
Plans and household overage rates are on the pricing page, with no per-seat pricing and no metering on calls.
Evidence, published
Each model has a versioned specification and downloadable test cases, every constant cites a primary source and a check date, and every run returns a record that ties the number to the version that produced it.
Agents that propose, advisors that decide
Lodestar works standing objectives across households and returns proposals with signed evidence; an advisor approves or rejects each one, and nothing executes a move.
Questions
Common questions
- What does Conquest Planning cost?
- Not stated publicly. Its pricing page says plans are scoped to the firm rather than per seat and routes enterprises to a quote, larger firms to a demo, and independent advisors to a waitlist, as of the date in the sources below.
- Does Conquest Planning have an API and an MCP server?
- It describes an open, two-way API and offers an MCP server to eligible firms after a setup and agreement with its team. We did not find public developer documentation on the pages checked.
- How is Worthune different from Conquest Planning?
- Both are engines meant to live under a firm's brand. Worthune is self-serve and publishes its price, documentation, specifications, and test cases; it also treats each client household as a durable API record. It is also much newer and smaller, which matters for some buyers.
- Can I connect Claude or ChatGPT to Worthune?
- Yes. The MCP server answers three models with no key, and the household and Lodestar tools work with any key, the free sandbox key included.
Sources
Every claim above, and where it came from
- Conquest Planning · Free tier or trial — www.conquestplanning.com/pricing, checked
- Conquest Planning · Client-facing portal or app — conquestplanning.com/digital-solutions, checked
- Conquest Planning · MCP server for AI assistants — www.conquestplanning.com/solutions/mcp, checked
- Conquest Planning · Track record, as published — www.conquestplanning.com/, checked
- Worthune · Free tier or trial — worthune.com/pricing, checked
- Worthune · Programmatic API — worthune.com/docs, checked
- Worthune · Client-facing portal or app — worthune.com/pricing, checked
- Worthune · MCP server for AI assistants — worthune.com/docs, checked
- Worthune · Track record, as published — worthune.com/ai-info, checked
Product names and trademarks belong to their owners and are used here only to identify the products compared. Nothing on this page implies endorsement or affiliation. Found something out of date? Tell us at support@worthune.com and we will re-check it.